Globaltality Holding, one of the investment undertakings of Gu Zhongli, President of Chailease Group, held a press conference in Shanghai yesterday to launch a new brand: “SPACiE”, and announced that GH will be positioned as a “new-type space operator” in the future, and actively expand business in the mainland’s Office rental, business center, hotel management, property management, and other space management fields.
The business scope of Globaltality Holding is extensive. In Taiwan, it focuses on catering and tourism, mainly including GH Jingzan Hotel, Jingzan Banquet Plaza, etc. The investment field in mainland China is more extensive. Yesterday, Globaltality Holding held a brand conference in the SPACiE coworking space in Shanghai Hongqiao CBD.
Huang Bingzhang, chairman of Globaltality Holding, said that Globaltality Holding has been working in the related industries of hotel and property management for decades, and has always positioned itself as a space operator. The newly unveiled brand especially adds an “i” to SPACE, hoping to bring new thinking about space management.
Huang Bingzhang explained that GH gave each letter of SPACE its own meaning and took this as the direction of its efforts. Including space sharing (S: Sharing), space beautification (P: Packaging), space application (A: Application), space integration (C: Combination), and space transformation (E: Engineering).
Huang Bingzhang said that in fact, Globaltality Holding has entered the mainland market for a long time, starting from the opening of the first local five-star hotel “CITIC Hotel” in Kunshan about 15 years ago. In 2009, it began to use the GH brand.
He said that GH positions itself as a “new-type space operator”, which can be engaged in the operation and management of various spaces such as hotels, restaurants, offices, and business centers. At present, GH’s business on the mainland includes the Xiamen GH Jingzan Hotel, which opened last year, and the SPACiE coworking space in Hongqiao, which started trial operation in November last year.
SPACiE coworking space, located in the CBD of Chaoyang District, Beijing, with an area of 40,000 square meters, is expected to be officially launched at the end of this year. In addition, GH Property currently manages more than 50,000 square meters in the core CBD area of Beijing and the Changning District of Shanghai.Huang Bingzhang pointed out that mainland China is a market that GH attaches great importance to, especially since Shanghai has unlimited development chances. After several years of preparations, in addition to existing investments, GH will continue to expand its business scope in the first-tier cities in mainland China in the future and explore more hotels, property management, office space rentals, etc.
文章来源：林则宏U台说
