On the evening of July 6th, Globaltality Holding held the 2018 brand strategy conference in Beijing CBD. The theme of this brand conference was to officially announce to the public: that SPACiE will be the direction and goal of the group’s service development, with “Optimize space, create value” as the main axis of brand management.
At the brand press conference, Chairman Huang Bingzhang said that the group has been deeply involved in the related industries of hotel and property management for decades and has always positioned itself as an operator in space to provide a variety of space-related services. This time to promote the SPACiE brand strategy, Globaltality Holding especially reorganized SPACE and an “i” to create a new space management thinking. It disassembled the English word SPACE into five letters: S, P, A, C, and E, then took 5 words starting with these five letters to formulate a strategy for Group’s brand development in terms of development projects, development directions, and development goals.
In the future, in the service items of space management, SPACiE will also be developed in the following directions: space sharing (S: Sharing), space beautification (P: Packaging), space application (A: Application), space integration (C: Combination), space transformation (E: Empowering).
At the same time, the group will also take SPACiE as the development direction and goal in the future. First, by providing smart service, we will achieve the goal of customer satisfaction. Then, we will show our pro performance, service perfection, and aggressive attitude to make sure the accuracy of each link. Next, they will achieve a common understanding with customers and business partners by caring communication. Finally, they hope to create continuous earnings through efficient engagement.
In addition, in response to the newly launched brand communication strategy: SPACiE, Chairman Huang Bingzhang emphasized that Globaltality Holding has re-thought the original space management positioning, by adding the letter starting with i as the direction of the association, combining into a new Word: SPACiE, adding imagination, innovation, integration, intelligence, and upgrading the direction of space management through technology, resources, thinking, and technology.
文章來源：中時新聞網
